The best CRM software and … more
Infusionsoft has been building software for small businesses since 2004. They prepared solution that helps small businesses to manage CRM, email marketing, e-commerce and social media marketing tasks. They have been probably the best CRM cloud based software provider for many years. Although, as mentioned above they have been delivering also another additional services so you could also use the service as a sophisticated email marketing tool.
People from Infusionsoft describes themselves as “Sales and marketing software for small business“, and in other words: a marketing automation system for small businesses.
What includes Infusionsoft plans
There are four core products packs at Infusionsoft (see graphics below).
As you can see they start wit Essentials and 199$ per month to Team and 599$/mo.
All packs include Contact Management and Marketing Automation, all besides Essentials one also have Sales Automation and E-commerce. The most expensive plans differentiate by number of contacts, emails sent monthly and operating users.
As you can see Infusionsoft is much more expensive than average just email marketing/marketing automation service. On the other hand it’s not the same level of services and customer approach. Email marketing services are just email marketing services with some other features and add-ons. Infusionsoft is a complete sales and marketing tool for small businesses. Besides they prefer much more individual, personalized approach so in fact you don’t just buy Infusionsoft from there website – you should rather contact them, discuss your specific situation and needs and simply wait for sales recommendation of the best solution for you and your company.
For whom Infusionsoft is the best option
If you are a company that is in the normal middle: big enough to have sophisticated marketing needs and plans and little enough to not having dedicated “marketing department” Infusionsoft should be ideal for you. If you are able to dedicate just one (or a half of) person to take care of all marketing tasks just try Infusionsoft.
- Many core functions
- Several other included tools
- Reliable and stable
- Well priced
- Could be a bit easier to use
- Some customer support issues